When it comes to email marketing, it’s best practice to use web fonts wherever you can, however, it’s important to keep in mind, that not all email clients offer universal support for web fonts. The right font not only makes your emails easy on the eyes, but it also can convey a range of emotions and using fonts correctly is essential to an effective email marketing campaign. On the other hand, newsworthy sites will want to stick to traditional, formal fonts. A creative font is ideal for funky brands that want to go big. Just as email fonts can act as an extension of your brand’s voice, web fonts are a perfect way to illustrate your site’s intent.
Web fonts allow for more creativity for the designer, as they aren’t limited to choosing a font that comes pre-installed on a computer. They’re specifically designed and licensed for use on websites. Web fonts are typically not found on multiple operating systems and devices. They look clean and render on virtually any device.īrands that use web safe fonts or a variation of these fonts include massive companies, such as: Why? Because web safe fonts, in many cases, are classic.
Who uses web safe fonts?Įmploying web safe fonts may seem boring, but there are plenty of brands who use this type of text. They’re the default fonts that are found on different computers, devices, and operating systems. These are all considered web safe fonts that can be used for live text in email. Web safe fonts are what you’re likely to be using in your emails right now. There are websafe fonts and web fonts but what’s the difference? We’re glad you asked.
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